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The Made Up Word Effect

Understand Your Buyer > How To Get Attention > The Made-Up Word Effect

What is it?

The Made-up Word Effect is all about making up new words and phrases to associate with your offering.

 

Why does it work?

It works because of the novelty factor. It also works because it creates an air of exclusivity and an identity for those “in the know”. A made-up word or phrase can convey ideas, emotions and feelings that regular language is incapable of.

 

 

How can you use it?

Depending on your offering,  could you create a word or phrase that reflects the circumstances of someone using your product or service? Whether it’s “Peely Peely” for McDonald’s Monopoly or “Dilly Dilly” for Budweiser.

What emotions or positive feelings does your offering provide? Could they be encapsulated in a new word or phrase?

“Dilly Dilly” from Budweiser is explained in more detail here:


Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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