Understand Your Buyer > How to Engage > The Mascot Effect
What is it?
Having a character that represents your business – a mascot- can help you seize attention and brand recall.
Why does it work?
It works because much like personifying your products like Henry the Hoover, as humans we relate differently to other living things versus inaminate tihngs. If your mascot represents a person or animal and has a voice and a personality, we are more likely to treat it as a “person” and have a “relationship” with it moreso than relating to your company logo.
How can you use it?
So long as it will work with your brand and not against it, decide upon a character- animal/person/real person in cartoon form and use them to be the face and voice of your brand in your marketing and ads.
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