Understand Your Buyer > How To Get Attention > The New Effect
What is it?
The New Effect is about seizing attention for new products and services by focussing on the fact that they are new.
Why does it work?
When something is NEW. It’s more attractive. It’s really that simple.
How can you use it?
When you launch a new product or service be sure to include the word “NEW” everywhere possible to ensure your potential clients understand that this is the first time it has been offered for sale.