The New Effect

Understand Your Buyer > How To Get Attention > The New Effect

What is it?

The New Effect is about seizing attention for new products and services by focussing on the fact that they are new.

Why does it work?

When something is NEW. It’s more attractive. It’s really that simple.



How can you use it?

When you launch a new product or service be sure to include the word “NEW” everywhere possible to ensure your potential clients understand that this is the first time it has been offered for sale.

Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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