Practical Sales Training™ > How To Get Attention > The No.1 Effect
What is it?
If you want to seize the attention of your buyer, then being the “No.1” can be an attractive proposition…
Why does it work?
It works because being “No.1” implies you are the best / most trusted or that your offering is effective. When it comes to reducing perceived and actual risk, being “No.1” can help dramatically with risk reduction.
How can you use it?
Being number 1 can be great…. but your buyer actually has to care about it for it to make any difference.
Here are some of the things you can use:
- No.1 seller (beware the best seller fallacy)
- No.1 Choice for xx people with xx problem or trigger.
- No.1 in location
- No.1 in industry
- No.1 recommended by xxx profession or company.
Hypothetical Example:
A home security company wants to build trust quickly with potential buyers. Instead of just saying, “We install alarm systems,” they highlight:
“The No.1 choice for over 5,000 homeowners in Manchester looking for reliable home security.”
By positioning themselves as the top choice for a specific audience and location, they immediately reduce perceived risk and build credibility, making buyers feel they are choosing the trusted leader rather than taking a gamble on an unknown provider.
See also
