The No.1 Effect

Understand Your Buyer > How To Get Attention > The No.1 Effect


What is it?

If you want to seize the attention of your buyer, then being the “No.1” can be an attractive proposition…


Why does it work?

It works because being “No.1” implies you are the best / most trusted or that your offering is effective. When it comes to reducing perceived and actual risk, being “No.1” can help dramatically with risk reduction.


How can you use it?

Being number 1 can be great…. but your buyer actually has to care about it for it to make any difference.

Here are some of the things you can use:


See also


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