The Product Code Effect

Understand Your Buyer > How to Engage > The Product Code Effect

What is it?

If you have a large offering, using codes and short codes can help buyers to navigate your offering with a minimum of fuss.


Why does it work?

A variation of The Path of Least Resistance, product codes are a simple but powerful convenience to make it easier to understand your offering.


How can you use it?

Depending on your offering, if you have a large number of things to offer then choose a 2/4/5 digit system to provide either alphabetical or numerical codes – just like Lego and Playmobil.


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