Practical Sales Training™ > How To Get Attention > The Signature Emoji

What is it?

The Signature Emoji is when you use a single, recognisable Emoji as your own.

Why does it work?

Similar to using a specific hashtag, having an identifiable emoji can help you to visually seize attention thanks to The Bizarreness Effect. It can also help to anchor potential buyers to your brand every time they see that particular emoji.

How can you use it?

Depending on your business and brand, you may or may not deem emojis a professionally viable thing to use. If you do, then you can find all emojis at Emojipedia. The trick is to pick the most relevant emoji that will represent your business, product or offering, one that your buyer could guess belongs to you.

Example:

Business: A personal finance coach

Signature Emoji: 💸 (flying money)

How it’s used:

Every email subject line includes 💸 to stand out in inboxes
Every LinkedIn post ends with a sign-off like:
“If you’re tired of feeling broke, let’s fix it 💸”
In the comments, 💸💸💸 are used to celebrate client wins
Even the group coaching program is casually nicknamed “Team 💸”

Why it works:

It creates an instant visual hook. Over time, the emoji becomes associated with the brand, making content more recognisable and playful, while reinforcing the core topic: money.

See also