Understand Your Buyer > How To Get Attention > The Signature Emoji
What is it?
The Signature Emoji is when you use a single, recognisable Emoji as your own.
Why does it work?
Similar to using a specific hashtag, having an identifiable emoji can help you to visually seize attention thanks to The Bizarreness Effect. It can also help to anchor potential buyers to your brand every time they see that particular emoji.
How can you use it?
Depending on your business and brand, you may or may not deem emojis a professionally viable thing to use. If you do, then you can find all emojis at Emojipedia. The trick is to pick the most relevant emoji that will represent your business, product or offering, one that your buyer could guess that belongs to you.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.