Understand Your Buyer > How To Engage > The Verb Effect
What is it?
The Verb Effect is all about using your brand name as an action (verb).
Why does it work?
It works because it means your buyers and potential buyers will reference your offering by name and have a deeper connection to it than a simple brand name.
We don’t search, we Google. We don’t Dyson, we Hoover. We don’t photocopy, we XEROX. You will already be using brand names as verbs in your life and these companies benefit greatly from the resulting familiarity and Propinquity.
How can you use it?
Achieving brand name verb status is possible in one of two ways:
- You are the first mover in a space and as such “define” the “thing” that you do.
- You are the market leader in a space and through your sheer volume of clients and your profile.
It comes down to being eponymous. If your brand name doesn’t become a verb then it can always become eponymous – “the thing” for example Clear Sales Message has become “the name” for having a commercially viable sales message that anyone can understand.
Remember – The Burden of Proof is on you to educate the market to use your brand name as a verb.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.