Practical Sales Training™ > How to connect with your buyer > The Voice Note Effect
What is it?
A voice note (or Loom video) can be a really powerful tool for getting the attention of your buyer.
Why does it work?
It works for a couple of reasons:
1 – It can’t be faked. If you get a voice note or video from someone, they can’t “cut and paste it” or spam you – they need to put effort and energy into it.
2- It allows for connection. When we hear people talk or see them talk, we can generally “size up” the person from their energy – more on that here.
3 – It’s shows you care. Taking the time to send someone a personal note is WAY more powerful that any typed message.
How can you use it?
Whether it’s the start of your relationship and you are sending a connection request to someone, or you are in a conversation with them on social media – using voice notes is all about making the conversation “more serious” in terms of showing the other person that you value them and want to focus on a specific thing in the conversation.
Hypothetical Example:
A sales consultant connects with a potential client on LinkedIn. Instead of sending a generic text message like:
“Hi Sarah, thanks for connecting! Let me know if you need sales advice.”
They record a 30-second voice note:
“Hi Sarah, thanks for connecting! I noticed you’re in the tech sector-many of my clients there struggle with converting leads into consistent sales. I’d love to share one quick tip that’s been working really well for them.”
This small effort feels personal and genuine, instantly standing out from the copy-paste messages that fill people’s inboxes. The potential client responds right away, intrigued and appreciative of the personal touch.
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