Understand Your Buyer > Selling Communication Basics > TL;DR


What is it?

TL;DR is an abbreviation for “Too long. Didn’t Read”


Why does it work?

It works because it gets to the point FAST. Providing a neat summary of your message.


How can you use it?

At the end (or even the start!) of a social media post or email, use TL;DR to convey EXACTLY what you want in as few words as possible.


TL;DR – Summarise what you want to say so people get it.


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