Practical Sales Training™ > Selling Communication Basics > TL;DR
What is it?
TL;DR is an abbreviation for “Too long. Didn’t Read”
Why does it work?
It works because it gets to the point FAST. Providing a neat summary of your message.
How can you use it?
At the end (or even the start!) of a social media post or email, use TL;DR to convey EXACTLY what you want in as few words as possible.
TL;DR – Summarise what you want to say so people get it.
See also
- The Inverted Pyramid Effect
- The Recency Effect
- 25+ Selling communication basics
- 140+ ways to be easier to buy from
