Unsubscribe Suggestion

Understand Your Buyer > How To Keep Your Clients Happy > Unsubscribe Suggestion


What is it?

This is a bold approach – SUGGESTING that people unsubscribe from your email list because they aren’t opening your messages.


Why does it work?

It works because it puts you in a dilemma. Your behaviour says you don’t want to stay subscribed, but maybe you have just been a little busy or lazy. By actively asking to stay subscribed, you are far more likely to open and read the emails rather than let it slip again.


How can you use it?

To make this work, you need courage!

Simply run a list of those on your mailing list who haven’t opened your emails in the last xx days or months and contact them.



This example below inspired this page. An incredibly bold move!



See also 


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