Practical Sales Training™ > How to connect with your buyer > Video Montage
What is it?
If you want to promote your offering and engage your audience, then a montage of clips can be a useful tool to get your message across and hold their attention.
Why does it work?
Thanks to our poor attention spans and the constant need for input from using social media, we tend to prefer videos which are fast paced and have lots of clips sewn together. As such, a montage of lots of small clips can not only seize the attention of a potential buyer, it can retain that attention AND actually help to showcase your product / service too.
How can you use it?
To make this possible you need a number of different clips of you, your clients, your products, the impact your offering has and then stitch them together in a fast paced way with some upbeat music.
Example
GoPro use montages to showcase their cameras really well.
See also
