The Buy Now Pay Later Effect

Understand Your Buyer > How To Convert > The Buy Now Pay Later Effect

What is it?

The Buy Now Pay Later Effect allows your buyers to make the purchase whilst delaying the payment date.

Why does it work?

It works because cash flow and affordability are an issue for many buyers – it allows clients to buy even if they can’t “afford” it here and now. The ability to defer payments or combine them with a finance plan can remove the barriers to making the purchase and secure a sale which may not otherwise have occurred.



How can you use it?

Depending on your offering, could you offer your clients the ability defer payment to after delivery to ease their cash flow? It’s common for paying later to be combined with a finance offer so the client has a period of no repayments and then their finance repayments commence.


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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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