Understand Your Buyer > How To Keep Your Clients Happy > Client Showcase

 

What is it?

If you want to convert more clients by using social proof, then why not reframe it as a selling point  – showcasing these buyers to your audience and bringing attention to them?

 

Why does it work?

It works because it appeals to the self interest of your buyers. They get some exposure (and the possibility of new business) for nothing more than providing some feedback (ideal in video form).

 

How can you use it?

To make this work, you simply need to ask buyers to give you feedback and create a small “showcase” landing page on your website. From there you might want to create a marketing plan for each showcase to further encourage your buyer by listing out all of the places you will raise attention for them.

 

Example

Shortly after using ScoreApp for the Selling Confidence™ Score, i got this nice email…

 

 

See also 

• Supplier & Customer Awards
• Lagniappe
• Social Proof

 

 

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