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Exit Through The Gift Shop

Understand Your Buyer > How To Convert > Exit Through The Gift Shop

 

What is it?

If you want to generate leads from the in person and online talks you give, then sharing the slides can be a powerful tool to find them.

 

Why does it work?

It works because it gives the audience what they want- a tangible souvenir of the talk and hopefully some actionable takeaways or resources.

 

How can you use it?

To make this work, at your next talk you need to make a copy of your slides available via something like Google Drive and then host the link on a dedicated page on your website or a suitable landing page which also promotes other free or paid thins you offer.

 

Example

Below is an example of me offering the slides to my audience that they want to access, surrounded by things for them to buy.

 

See also

 

 


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