Understand Your Buyer > How to connect with your buyer >

What is it?

The Simplifi

Why does it work?

It works because it ma

How can you use it?

Depending

Facebook uses fb.me as a shortened domain name for URL shortening purposes. Here’s why:

Shorter Links for Sharing – A long Facebook URL (e.g., a post, profile, or event) can be shortened using fb.me, making it easier to share on social media, SMS, or printed materials.
Brand Recognition – The “fb” is instantly recognizable as Facebook, making it a natural and trusted link shortener.
Mobile Optimization – Shortened URLs using fb.me can be optimized to open in the Facebook app, improving user experience on mobile devices.
Link Tracking & Analytics – Facebook can track link clicks, engagement, and other metrics using these shortened links.
Avoiding Third-Party Shorteners – Instead of relying on external services like Bit.ly, Facebook controls its own link shortening to ensure security and reliability.

Essentially, fb.me is just a branded URL shortener that keeps links neat, trackable, and user-friendly.

Simplifying touch points

Making it easy for people to interact with you and buy from you is a crucial factor but so easy to miss. Here are 9 ways you can make it easier for people to contact you:

Catchall email – Never miss an email by ensuring that [email protected] gets delivered.
Memorable phone number – If you want people to call you, make it easy for them to remember your number.
Simple Email Address – Make it easy for people to email you by having “obvious” email addresses.
Freephone / Freepost– If you want people to call or write to you, then making it free ensures there are no barriers.
Simplified URL – Using a domain that’s easy to read, write, speak, spell and remember makes life easier for your buyer.
Start here domain – Make it easy for new buyers and clients to know how to interact with you.
Misspelt domain – If there is a common misspelling of your name then it makes sense to own the .com domain.
DM Word – Make it easy for people to direct message (DM) you by giving them a keyword to use.
QR Codes – Make it easy for people in the real world to find you online.

Micro Domains

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