Understand Your Buyer > How To Engage > QR Codes

What is it?

QR codes or “Quick Response” codes allow buyers to interact with your offering in real time.

Why does it work?

It works because of the amount of effort involved and the convenience it offers. Scanning a QR code to visit a website is quicker and simpler than Googling it or typing the address. Couple that convenience with the experiential nature of a QR code which can be placed in any location and be relevant to that location and you have a powerful tool to encourage action in the moment (as QR codes by their nature can’t be remembered or drawn).

How can you use it?

Think about where you interact with your potential buyers and how they interact with your offering.

Whilst QR Codes can be used for just about anything, consider where is it advantageous to use QR codes for your buyers?

Examples might include:

• Business Cards
• Packaging
• Warranty Stickers
• Trade Show Stands
• Adverts
• Signage
• Advertising

 

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