Seal of Approval


Understand Your Buyer > How To Seize Attention > Seal of Approval


What is it?

You can seize the attention of your buyer by either displaying a seal of approval for a body you are part of, or offering to provide them with a seal of approval when they buy from you.


Why does it work?

A seal of approval is a shortcut to communicating that your offering is of a lower potential risk as it has been “approved of” by others or that you adhere to a set of standards or requirements.


How can you use it?

There are two ways to do it:

  1. Use the seal of approval for the bodies you are a part of (so long as your buyer would CARE about them.
  2. Offer your own seal of approval to your clients.


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