Understand Your Buyer > How To Engage > The Official Supplier Effect
What is it?
The Official Supplier Effect is all about drawing attention to notable clients that you supply.
Why does it work?
A variation of Social Proof, The Official Supplier Effect harnesses the approval of others to help your buyers decide if they should buy from you.
How can you use it?
If you don’t have a Royal Warrant, and you’re not an official supplier to the Olympic Games, this can still work. Which of your clients are notable either as businesses or individuals? Do any of your buyers have respect, Kudos and visibility that would be beneficial to your offering?
If the answer is yes, then consider publicising your association but do seek their permission first.
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