Understand Your Buyer > How To Convert > The Bare Minimum Effect

What is it?

Offering your clients the ability to purchase from you in the smallest and cheapest way possible to maximise the chance of them making a purchase.

Why does it work

It works because your clients are naturally risk averse. By allowing someone the ability to work with you or sample your offering in the smallest way possible gives them a chance to test if you meet their standards and to experience your offering before they potentially buy more.


How can you use it

Think about the smallest possible version of your offering you could have. Without damaging your main offering or brand, what’s the cheapest, smallest offering you could present to the marketplace?



Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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