fbpx

The Because Effect

Understand Your Buyer > How to Engage > The Because Effect

What is it?

The Because Effect is an adaptation of The Path of Least Resistance. In this case we are “doing the thinking” for the client.

 

Why does it work?

It works because when a client is presented with reasoning for why they should buy a product or service, they are likely to use and favour this argument as the “thinking” has been done for them.

 

How can you use it?

The Because Effect works very well in FAQ or objection handling scenarios. By presenting the case “because” you can counter objections before they occur. That’s why we suggest using this method in your copy – because it can open and close client objections in a single sentence.

 

See also

 

 


 

Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell