The Coming Soon Effect

Understand Your Buyer > How To Get Attention > The Coming Soon Effect

What is it?

Building anticipation for the next versions and releases of your offering by promoting them to existing buyers.

Why does it work?

It works because it builds anticipation and awareness. Particularly when something new is launched, we need time to understand the offering and what it means for us, before we make a buying decision.



How can you use it?

Being mindful of promoting things too early and sabotaging your efforts, consider how you could be more proactive in talking about the “coming attractions” in your offering before they are released for sale. Allowing pre-order and running exclusive sneak peek style events are proven mechanisms for building interest and converting buyers.



Like this kind of stuff? Want more?

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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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