The Waiting List Effect

Understand Your Buyer > How to Engage > The Waiting List Effect

What is it?

The Waiting List Effect is all about building anticipation, scarcity and buzz by creating a waiting list of potential buyers.

Why does it work?

Similar to the pre-order effect, creating a waiting list for people to buy your upcoming or existing offering creates an air of exclusivity


How can you use it?

If you have an existing offering that’s in demand or has restricted supply, then introducing a waiting list can be a great way to build anticipation, build a pipeline and generate sales.


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