The Waiting List Effect

Understand Your Buyer > How To Engage > The Waiting List Effect

What is it?

The Waiting List Effect is all about building anticipation, scarcity and buzz by creating a waiting list of potential buyers.

Why does it work?

Similar to the pre-order effect, creating a waiting list for people to buy your upcoming or existing offering creates an air of exclusivity



How can you use it?

If you have an existing offering that’s in demand or has restricted supply, then introducing a waiting list can be a great way to build anticipation, build a pipeline and generate sales.



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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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