Understand Your Buyer > How To Convert > The Pre Order Effect
What is it?
The Pre-Order Effect is all about allowing buyers to pre-order your offering before it’s even ready for sale.
Why does it work?
It works because many people want to be among the first to buy something and are happy to pay a deposit or pre-order to secure their space. This means you can begin to generate sales and cashflow before your offering is even ready for sale.
How can you use it?
For the new versions and iterations of your offering, consider allowing buyers to secure their spot and pre-order long before it’s actually ready for sale.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.