What is it?
The Pre-Order Effect is all about allowing buyers to pre-order your offering before it’s even ready for sale.
Why does it work?
It works because many people want to be among the first to buy something and are happy to pay a deposit or pre-order to secure their space. This means you can begin to generate sales and cashflow before your offering is even ready for sale.
How can you use it?
For the new versions and iterations of your offering, consider allowing buyers to secure their spot and pre-order long before it’s actually ready for sale.
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