Understand Your Buyer > How To Convert > The Gift Voucher Effect
What is it?
The Gift Voucher Effect is where you offer a prepaid gift card for sale rather than your actual offering.
Why does it work?
It works because the person is either buying the gift voucher as a present for someone or they want to buy some credit as they aren’t sure what they want to buy from you just yet.
How can you use it?
Depending on your offering, could you offer gift vouchers for your product or service either by financial value (£10/£50/£100) or the actual offering you have (XYZ service voucher). The gift vouchers don’t need to be physical, they can be redeemable codes sent via Email.
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