Understand Your Buyer > How To Convert > The Gift Voucher Effect
What is it?
The Gift Voucher Effect is where you offer a prepaid gift card for sale rather than your actual offering.
Why does it work?
It works because the person is either buying the gift voucher as a present for someone or they want to buy some credit as they aren’t sure what they want to buy from you just yet.
How can you use it?
Depending on your offering, could you offer gift vouchers for your product or service either by financial value (£10/£50/£100) or the actual offering you have (XYZ service voucher). The gift vouchers don’t need to be physical, they can be redeemable codes sent via Email.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.