The More Than Money Back Guarantee

Practical Sales Training™  > How To Convert > The More Money Back Guarantee

 

 

 

 

What is it?

Promising your buyers not just their money back if your offering doesn’t deliver, but actually paying them EXTRA money creates an incredibly attractive proposition for your buyer.

 

Why does it work?

It works because it creates a no-brainer situation.

Your buyer will literally be somehow “better off” if your offering doesn’t deliver as they will have more money than when they began. With our focus on loss aversion and risk limitation, this is as good as it gets!

 

How can you use it?

This is not for the faint hearted. You have to have absolute faith and ability to deliver- and the cash to back you up. But if you do, (and you’ll need T’s and C’s to protect yourself) then offering people more money back than they paid is a rare and extremely confident guarantee.

 

Example:

A copywriting agency offers the following guarantee:

“If our copy doesn’t outperform your current version within 30 days, we’ll refund 100% of your fee – and send you £100 to say sorry for wasting your time.”

Why it works:
It completely reverses the risk. The buyer is no longer thinking, “What if this doesn’t work?” – they’re thinking, “What do I have to lose?” This level of confidence signals certainty, competence, and serious belief in the offer.

It’s a psychological power move – you’re showing you’re so confident, you’re willing to pay for being wrong.

 

 

5 Types of guarantee :