The One Stop Shop Effect


Understand Your Buyer> How to Engage > The One Stop Shop Effect


What is it?

Convenience is a powerful motivator for your buyer. If you sell everything they need to achieve the result they are looking for, then describing yourself as a one stop shop can be a compelling thing.


Why does it work?

It works because, as buyers,  we like things to be easy. If I only have to deal with you and you can sell me everything I need, it feels like you are a specialist and capable of meeting my needs.


How can you use it?

You will know straight away this will apply to you.

Simply ask yourself – “do we sell everything our buyers need to solve xyz problem or achieve xyz goal?”



This bike shop sells bikes, services them, rents them and sells accessories- it’s everything you need.


See also


Like this kind of stuff? Want more?

Then Practical Sales Training™ is for you…

Action focussed, affordable sales training

for entrepreneurs and small business owners.

Brought to you by James Newell