Understand Your Buyer > How To Engage > The Owners Club Effect

What is it?

Creating a community for owners of your offering to allow them to connect and communicate.

Why does it work?

It works because it creates additional value for your buyers in the form of a social / support network. Connecting with likeminded people is not only an attractive proposition for your buyers, but can create a community for you to market and sell to in the future.

How can you use it?

If appropriate to your offering, could you create an owners club to connect people together? If could include

• Online forums and access to information.
• Online or in person events and shows.
• Special discounts to encourage members to buy more.

Like this kind of stuff? Want more?

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