Understand Your Buyer > How To Lose The Sale > The Rhetoric Effect
What is it?
The Rhetoric Effect is all about not actually having an interactive conversation and talking AT your potential buyer, repeating the same words and phrases over and over.
Why does it work?
It works because it demonstrates a complete lack of respect for your potential buyer. Far from understanding your buyer and what they need, attempting to “steam roll” them with a one size fits sales pitch is a sure fire way to not only make them feel insignificant, it’s presumptive and may push them away too.
How can you use it?
If you really want to lose the sale, then don’t listen to your potential buyer, just wait for your turn to speak and get back to repeating why your offering is so amazing…