Understand Your Buyer > How To Get Attention > The Special Edition Effect
What is it?
The Special Edition Effect is all about taking your offering and tailoring it to make it unique and special in some way.
Why does it work?
It works because as humans we appreciate novelty and find it easier to relate to very specific offerings that appeal to very specific people or needs. Combining brands (as Coke do in the photo) also creates a degree of novelty which also allows the product to stand out by utilising The Bizarreness Effect.
How can you use it?
Can you create a special version of your offering to appeal to a certain type of buyer?
Could you create a special version of your offering that appeal to a certain type of need?
Could you create a special version of your offering that is related to a particular niche in your marketplace?
Could you co-brand with another company to create a special edition offering?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.