Understand Your Buyer > How To Get Attention > Proximity Marketing
What is it?
Proximity marketing is all about raising awareness of your offering to those in physical proximity to you.
Why does it work?
It works because of two reasons – propinquity and the trigger point. By the sheer fact of being exposed to something, we are more likely to engage with it and when choosing the location for your proximity marketing, being mindful of the trigger that causes people to act can ensure you are reaching the right people at the right time.
How can you use it?
If you operate in a physical location, then consider how you can visually tag your workspace, vehicles or tools as well as ensuring that your messaging is attuned to who will be nearby and what they may need.
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.