Return On Investment


Understand Your Buyer > How To Convert > Return on Investment


What is it?

ROI or Return On Investment is what your buyer “gets” as a result of buying your offering. It’s not always a financial return, but can often be expressed using money.


Why does it work?

It works because it helps make the buying decision. If I now the ROI is £xx I can make an informed decision about my purchase. If I’m not sure of the ROI or the seller expects me to know or calculate the ROI then, as a buyer, I will be more cautious.


How can you use it?

Depending on your offering there are at least 13 things your offering could do for your buyer that represent a “return on investment:

  1. Attract clients/staff/visitors
  2. Retain clients / staff
  3. Save time
  4. Quicker result
  5. Longer lasting result
  6. Save money
  7. Exclusive access
  8. Make money
  9. Can do more (volume)
  10. Can do more (ability)
  11. Improve conversion
  12. Learn something
  13. Evoke a feeling




See also





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