Understand Your Buyer > How People Work > The False Consensus Effect
The False Consensus Effect – What is it?
The False Consensus Effect is the false belief that other people see the world in the same way we do.
Why does it work?
The False Consensus Effect can disconnect us from our clients as it blocks engaged communication. Addressing this can increase our chances of engaging and converting clients as we communicate with them in a manner which recognises and validates their perspective.
How can you use it?
Adopting your client’s point of view and tailoring your message accordingly increases engagement. Use real world examples of other clients in similar positions that you have helped, adopt client terminology and research their motivations to demonstrate you understand and you care.
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