The False Consensus Effect


Understand Your Buyer > How People Work > The False Consensus Effect

What is it?

The False Consensus Effect is the false belief that other people see the world in the same way we do.

Why does it work?

The False Consensus Effect can disconnect us from our clients as it blocks engaged communication. Addressing the False Consensus Effect can increase our chances of engaging and converting clients as we communicate with them in a manner which recognises and validates their perspective.



How can you use it?

Adopting your client’s point of view and tailoring your message accordingly increases engagement. Use real world examples of other clients in similar positions that you have helped, adopt client terminology and research their motivations to demonstrate you understand and you care.





Like this kind of stuff? Want more?

Buy the book!


84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more