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The Future Proof Effect

Understand Your Buyer > How To Convert > The Future Proof Effect

What is it?

The Future Proof Effect is all about assuring potential buyers that what you buy won’t be soon outdated or otherwise obsolete.

Why does it work?

It works because from CDs to DVDs to Minidiscs (remember those!) we are aware that certain things become obsolete and worthless overtime. If your offering is designed to be “future proof” and to last a long time, then it’;s an attractive proposition to me as a buyer. It’s a variation of The Compatibility Effect where I can be assured that your offering will work for me and my current situation/people/tech.


 

How can you use it?

If your offering doesn’t age and is future proof, then be sure to include this in your messaging. If your offering isn’t currently future proof then what could you do (if anything) to make it future proof?

 

 


Like this kind of stuff? Want more?

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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

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