Understand Your Buyer > How To Convert > The Popular Effect
What is it?
The Popular Effect is all about highlighting the most popular choices made by your current buyers to help future potential buyers make the right decision.
Why does it work?
It works because it not only makes it easier to decide, but it harnesses Social Proof and demonstrates that so many people buy from you that you’ve identified a trend. Often when we buy something we’re looking for reassurance and guidance, so indicating the most popular choice in your offering can be all that’s necessary to move someone to buy.
How can you use it?
Quite simply you need to highlight the most popular things your clients buy on your website and in your sales materials.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.