The Video Advantage

Understand Your Buyer > How to Engage > The Video Advantage

What is it?

The Video Advantage is all about using video to communicate your offering.


Why does it work?

It works because video is more interactive.

Using imagery, sound and text can ensure you not only capture, but keep the attention of your potential buyers. YouTube is the 2nd largest search engine in the world and video is set to become more pervasive as time goes on. With different learning styles and an appetite for content of all types on different platforms, it makes sense to utilise the power of video.

In addition to that, video allows your personality and energy to come through in a way that images and text just can’t achieve. Thanks to emotional contagion your potential buyers can get a sense of “who you are” and bond with you in a similar way as if they met you in person.


How can you use it?

From using videos on social media to using explainer videos or client testimonial videos, think about how you can communicate your offering and your business on every medium using the power of video. The bottom line here is to have as much exposure as possible to maximise your chances of success and harness propinquity.


  1. Send personalised videos when connecting with people on social media.
  2. Use client testimonial videos to demonstrate your results.
  3. Create “how to” videos to help your existing clients know what they need to do.
  4. Create landing page sales videos to communicate your offer.


See also



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