Understand Your Buyer > How To Convert > Menu Pricing
What is it?
Menu Pricing is all about having a fixed price menu which details your offering.
Why does it work?
It works because it can not only eliminate some risks and unknowns in the minds of your buyers, it can also highlight the cheapest part of your offering, allow for up-sell and be used to create deals. Menu Pricing is another form of the path of least resistance where you make yourself as easy to deal with as possible.
How can you use it?
If appropriate and relevant, could you create a simple “menu” of the prices for either everything you offer, or at the very least the most popular things you sell.
This “menu” can not only be shared online, but can also be provided with services or goods as they are delivered to allow for up-sell.
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