The Deposit Effect

Understand Your Buyer > How To Convert > The Deposit Effect

What is it?

Allowing buyers to secure their purchase by paying a deposit.

Why does it work?

It works because for many, cashflow and financial outlay can be an issue. Allowing your buyers to secure their order with just a deposit will not only make it easier and more accessible for them, but can secure the sale when perhaps they would have otherwise not proceeded – or proceeded much later.



How can you use it?

If appropriate to your offering, consider how you could allow your buyers to proceed / secure their order by simply paying a deposit.




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84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

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