Understand Your Buyer > How To Convert > The Deposit Effect
What is it?
Allowing buyers to secure their purchase by paying a deposit.
Why does it work?
It works because for many, cashflow and financial outlay can be an issue. Allowing your buyers to secure their order with just a deposit will not only make it easier and more accessible for them, but can secure the sale when perhaps they would have otherwise not proceeded – or proceeded much later.
How can you use it?
If appropriate to your offering, consider how you could allow your buyers to proceed / secure their order by simply paying a deposit.
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