Understand Your Buyer > How To Convert > The Teacher Effect
What is it?
The Teacher Effect is all about having a “do it yourself” option to appeal to a new audience and new price-point.
Why does it work?
It works because some people prefer to do things themselves and some people genuinely don’t need or can’t afford your full service offering. By having a method whereby a client can teach themselves and access your resources in an online course format (or similar) it provides another route to market.
How can you use it?
If your offering is all about performing a service for a client, then could you instead provide them with the knowledge to do it themselves? How could you package and productise your service based offering and make it a stand alone online course that would require little to no intervention from yourself? Could you position it as a starter or budget version of your main offering and how could you charge for it, knowing it has a much lower cost of sale?
This is precisely the approach we take at Clear Sales Message:
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.