The Without Effect

Understand Your Buyer > How To Convert > The Without Effect

What is it?

The Without Effect is all about promoting how your offering works in the absence of something like time, additional materials or even expertise. In this way your offering is deemed “better” because it works without something that the competition needs.

Why does it work?

It works because it’s about convenience first and foremost, but it’s also about feeling as though you have an edge or an advantage over your competition / peers.  Achieving a result “without” something, particularly if that thing is expensive or difficult, is an attractive proposition, and potentially a reason for buyers to switch to you.

How can you use it?

Consider how your product or service provides your end result and then look at the competition. What is it that your competitors or traditional solutions need that you don’t? These things are often expensive, difficult, longwinded, undesirable or unpleasant.


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