All of the slides can be downloaded here
If you enjoyed the session, I need 10 more LinkedIn recommendations to hit my goal of 500, so would be great if you could take the time to leave one – but there is no obligation.
3 – Identify what motivates your buyer.
4 – Communicate the scope of your offering.
5 – Provide process and an idea of timescale.
6 – Forget USP – think ESP. ( there are actually 48 ways to differentiate)
7 – Make it easy for people to refer you / buy from you.
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