BNI 19 10 23

Thanks again for your time and attention at BNI –  I hope you took value from and enjoyed my session.

All of the slides can be downloaded here

If you enjoyed the session, I need 10 more LinkedIn recommendations to hit my goal of 500, so would be great if you could take the time to leave one – but there is no obligation.



These are the steps:

1 – Define the problem you solve / sell the destination / Talk about QER

2 – Namecheck your ideal buyer(people like you) and who you DON’T want.

3 – Identify what motivates your buyer.

4 – Communicate the scope of your offering.

5 – Provide process and an idea of  timescale.

6 – Forget USP – think ESP. ( there are actually 48 ways to differentiate)

7 – Make it easy for people to refer you / buy from you.


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