Understand Your Buyer > How to connect with your buyer > Buyer Guide
What is it?
Creating a Buyer Guide can position you as an authority in your space, endear you to your buyer and be a great lead magnet to attract potential buyers.
Why does it work?
It works because it helps the buyer make a decision by removing the effort for them.
How can you use it?
Depending on your business, product or service, there will be different elements to consider including.
Consider things like:
- Price & deliverables
- Cost of maintenance / Running costs
- Reviews and proof
- Financial return / benefit
- Residual value
- How long to see a result
- How long will the results last
- Is the solution future proof?
- Compatibility issues – software/people/technology
- Integration issues – software/people/technology
- Transition issues from current provider
- Service & Aftercare
- Warranties and promises
Example
Buying the right basin (sink) might be more complex than you realise (!) B&Q offer a handy buyers guide to cover the most important elements and help simplify their offering to allow buyers to make a better decision.
See also
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