Buyer Guide

Understand Your Buyer > How to Engage  > Buyer Guide


What is it?

Creating a Buyer Guide can position you as an authority in your space, endear you to your buyer and be a great lead magnet to attract potential buyers.


Why does it work?

It works because it helps the buyer make a decision by removing the effort for them.


How can you use it?

Depending on your business, product or service, there will be different element to consider including.

Consider things like:



Buying the right basin (sink) might be more complex than you realise (!) B&Q offer a handy buyers guide to cover the most important elements and help simplify their offering to allow buyers to make a better decision.



See also


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How to find buyers | How to convert buyers | How to Follow up | How to differentiate How to create a Clear Sales Message™