Understand Your Buyer > How To Get Attention > One Social Handle

What is it?

Having one social handle makes it easier for people to remember and connect to you. Most people have different handles on different platforms which can be an unnecessary barrier.

 

Why does it work?

It works mainly because it makes you easier to remember. Any simplification of how people contact you (think simple email addresses and easy to remember phone numbers) is a good thing.

It also looks professional too as it’s no easy feat.

 

How can you use it?

To make this work, you need to find a handle that is not only available, but is possible for all of the social platforms you will appear on. Some of them have character count limitations that make this harder.

To find availability, there are tools to save you having to check each platform independently:

https://www.get.inc/tools/social-media-username-checker

 

 

 

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