Practical Sales Training™ > How To Connect With Your Buyer > Start Here Post
Start Here Post
What Is It?
A start here post gives new visitors one clear place to begin. It shows them what you do and how to work with you. Think of it as the front door to your business online.
Why Does It Work?
Complex offers confuse buyers fast. If you sell many things, people can lose their way before they even start. So a start here post cuts through that noise. It highlights your main products, services or problems solved. Then your buyer finds what they need in seconds, not minutes.
How Can You Use It?
List Your Core Offers
Pick your top three or four offers, no more. List them clearly and simply. So buyers can scan and choose without confusion.
Add Your Origin Story
Share a short version of why you started. Buyers trust people with a real reason behind their work, not just a product to sell.
Bring It Together In One Place
Turn everything into one simple video or post. Pin it somewhere visible, so it’s the first thing new visitors see.
When It Works Best
This works best when your offer has real range. Several services, products or angles are worth explaining. It also helps on platforms where new visitors land without context. Think LinkedIn or Instagram profiles. So the busier your profile, the more this post earns its place.
When It Becomes Dangerous
This becomes a problem if your start here post turns into a sales pitch. Then it stops helping and starts selling too hard. So keep the tone welcoming, not persuasive. Save the selling for later in the relationship.
Common Mistakes
Listing Too Much
Don’t cram every service into this post. Buyers switch off the moment it feels like a full catalogue. Keep it to your headline offers only.
Forgetting To Update It
Never let this post go stale. If your offer changes, your start here post needs to change with it. Otherwise you’ll send new buyers toward something you don’t even offer anymore.
Start Here Post – An Example
A Marketing Consultant’s Start Here Post
Picture a marketing consultant who offers social media management, paid ads, email funnels and branding. New visitors to her LinkedIn profile often say the same thing. They aren’t sure exactly what she does. So she pins a start here post to fix that:
“New here? Start here!
I help small businesses grow online with:
- Social media management
- Facebook & Google ads
- Automated email campaigns
- Brand strategy
I started this business after helping my family’s shop double its revenue in 6 months, and I’ve since helped 120+ businesses do the same. Curious? Let’s talk!”
This simple post gives every new visitor a clear way in.
Simplifying Touch Points
It’s easy to miss how people contact and buy from you. So here are nine ways to lower that barrier. They work alongside your start here post.
- Catchall email – never miss an email by ensuring [email protected] gets delivered.
- Memorable phone number – if you want people to call you, make it easy for them to remember your number.
- Simple email address – make it easy for people to email you by having an obvious address.
- Freephone / Freepost – if you want people to call or write to you, making it free removes the barrier.
- Simplified URL – a domain that’s easy to read, write, speak, spell and remember makes life easier for your buyer.
- Start here domain – make it easy for new buyers and clients to know how to interact with you.
- Misspelt domain – if there’s a common misspelling of your name, it makes sense to own that domain too.
- DM word – make it easy for people to direct message you by giving them a keyword to use.
- QR codes – make it easy for people in the real world to find you online.
See also
