Practical Sales Training™ > Wordplay > Mesostic
What is it?
A mesostic is where words are aligned to vertically spell something.
Why does it work?
It works because it’s an unusual way to layout words so it catches your eye. It requires a little more attention and thinking to make sense of it.
How can you use it?
This takes a little thought!
But, essentially, every line in a mesostic is made up of elements that combine to make (and spell) the main vertical word.
With that in mind, you need to consider the main word you want to communicate and then the elements that combine to create that main word.
Hypothetical Example
Here, the letters of SALE run down the middle of the lines (albeit badly!)
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