Understand Your Buyer > Wordplay > Epistrophe


What is it?

An epistrophe occurs when the end of a series of sentences ends in the same way.

Why does it work?

It works because of repetition. It’s a tool to make your point and to be remembered.

How can you use it?

When speaking to an audience or creating messages for social media/advertisements, epistrophes can be used to start and end a communication by hammering home the point you want to make.


12 Wordplay techniques to capture attention:

  1. Acrostic
  2. Alliteration
  3. A​mbigram
  4. Anaphora
  5. Assonance
  6. Calligram
  7. Consonance
  8. Neologism
  9. Rhyme
  10. Mesostic
  11. Epistrophe
  12. Homophone


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