Practical Sales Training™ > Wordplay > Consonance
What is it?
Consonance occurs when there is a repetition of a consonant sound in a sentence/series of words.
Why does it work?
It helps to make the sentence more melifluous and memorable because, like rhyming, consonance rarely happens by chance.
How can you use it?
If you want to grab the attention of your listener, then simply google words that contain the same letters (such as “tt”and use them in your messaging.
Hypothetical Example:
A travel company creates a catchy tagline:
“Relax, kick back, and pack for adventure.”
The repetition of the “ck” consonant sound in kick back and pack creates a subtle rhythm that makes the phrase sound smooth and memorable compared to a plain alternative like “Take time to relax and prepare for travel.”
Similarly, a coffee brand could use:
“Sip, drip, and tip your senses.”
The repeated “p” sounds add a playful tone that makes the line catchy and easier to remember.
See also
